Jenson & Nicholson Paints Private Limited (JNPL) is a Joint Venture of Sheenlac Paints with
Jenson & Nicholson. Jenson & Nicholson established its presence in India, in the year 1922 and
the company is considered India’s second oldest paint company. In 2016, Jenson & Nicholson
India Limited and Sheenlac collaborated to form the joint venture Jenson & Nicholson Paints
Private Limited (JNPL), with the intent to revive the brand and build a viable alternative in the
retail Decorative Paint market in India.
Jenson & Nicholson Paints Private Limited (JNPL) embarked on a journey to renew and revamp
the brand Jenson & Nicholson in the retail decorative paint market, taking into account the
brand’s gradually declining presence, owing to challenging circumstances, over the years.
Today, team Sheenlac has established its absolute ownership of the brand and it aspires to revive
J&N brand and propel it to greater heights!
JNPL has began re-establishing the INSTA COLOR brand which was the pioneer in the tinting
of shades and continues to exact high recall in the decorative paint segment, till date. Moreover,
the company has introduced many high-quality formulations in the South Indian market that is
renowned for being extremely quality conscious. Jenson & Nicholson Paints Private Limited
(JNPL) has adopted aggressive and agile R&D efforts to innovate and produce market first
products and solutions!